“Many travellers get bored at the airport as they wait for their flight. When drivers clicked on the incident, they could see real media coverage of the fatality and a message reading “Don’t let it happen again. “Optimism and positivity are the heart of the Coca-Cola brand, and what better way to launch a conversation about seeing the half full side than through Coca-Cola’s most iconic asset, the glass bottle? Many Finns are, in fact, private and shy people who don’t particularly enjoy having any conversation with someone we are unfamiliar with. Nest bedding is not what you’d call exactly low budget. I don’t know if it’s the best marketing campaign of the year. Marketing is so powerful. Authenticity, creativity and understanding your audience are your key opponents to creating an effective marketing campaign. The game was played by them on the brand’s Instagram page using the “Pull and Zoom” feature. Is there a marketing campaign of 2020 that you particularly loved? This creates a unique challenge: How can you have a fresh, innovative content marketing strategy for an old-fashioned brand? 5 Examples Of Innovative Marketing Strategies. And yes, it’s because it involves dogs. As a matter of fact, it is at the center of the connection between your brand and your customer. The art is in finding new ways to use your available resources to drive better business outcomes. So here is a list of some of the best innovative examples of companies that nailed their influencer marketing campaigns and what you can learn from them. “Take-off Tips” is basically booths, set up in various airports around the world. Conclusion on Chinese New Year Marketing . In researching various innovative marketing campaigns, a common theme among them was that they were not actually about the brand itself but rather customer engagement and a feeling the consumer could connect with. 17. The campaign, run in Mexico, Brazil, Italy, Spain, and Colombia, also included a limited-edition pack. The products and the discount, of course. After logging in you can close it and return to this page. To turn the Romanian’s attention to the overlooked positive news of the country, Coca Cola Romania launched an inspiring campaign with the hashtag #halffull, and an innovative package. They are the ones that resonate with your audience and really create an affinity between your customer, the messaging, and the product or service . And a million ideas that you can run for it. Use “regular” people to spread the word Manhattan-based beauty startup Glossier has owed their overnight cult status to their ever-growing group of super fans and micro-influencers. With this campaign, they launched a series of Instagram live sessions where people could directly ask questions and share their thoughts with mental health experts. Mobile app marketing is also about interacting with your users through their entire lifecycle, from beginning till they become loyal users. Seasonal marketing: While National Fruitcake Toss Day isn't exactly exciting, there are plenty of observances and themes for every month of the year that can help you come up with creative and authentic blog articles, social media posts, email campaigns, and more. This includes posting text, images and videos as well as paid advertising. Luxury travel marketing campaigns. The Campaign: Pass Pass Pulse is an Indian candy brand. Tell us which one did you like in the comments below! The campaign also features 3 short film clips that pair songs with everyday moments. The campaign appeared in contextual outdoor displays, online videos, social media and websites. An innovative marketing campaign can set a brand apart from its competitors and leave a lasting impression on consumers. American Apparel Gets To The Point Fast. Good marketing relies on knowing your audience. 1. Social media marketing means creating and sharing content on social media to drive engagement. The Campaign: Owing to the pandemic, Netflix decided to use social media to connect with their audience in a more meaningful way. Pedigree’s sentimental “Brings it back” aims to raise awareness on the benefits of a dog and encourage adoption with a clever and touching way. The Campaign: For Valentine’s Day, Hershey’s India started an Instagram quiz where couples ask each other 9 fun questions to discover something new and interesting about their relationship. Although this is something all marketing campaigns should do, this is unfortunately not the case. What do you associate most with a US presidential election? 8 Social Media campaign case studies that turn Heads & Spark engagement, How will AI transform industries in 2021? A marketing campaign is any action planned in order to achieve a marketing goal of a company. Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. That’s what the brand thought and created the Twix Meltdown device that combines your favourite everyday habit with your favorite candy bar. Also, being innovative or creative is not synonymous with spending more money. The most cost-effective marketing is an idea that can be spread by word-of-mouth. The marketing landscape is witnessing a continuous shift. We wanted to use that positive stereotype of our fellow Finns and create a totally new kind of drive-thru service”. “IHOP’s name change campaign was the best marketing campaign of the year, possibly the best this decade.” “No!” you shout, filled with more testosterone than a viral LinkedIn post. So your priority should be to create a content marketing strategy and of course optimize your content for voice search. If this is a campaign that fits your business then you only have to grab our discount newsletter template, add your styling and send it to your email list for free. If there is one thing you should remember after reading this post is this. 5 most innovative marketing campaigns around the 2019 Cricket World Cup. The Objective: To increase awareness among its Indian TG about its distinct flavors and make the brand more relevant for their younger audiences. Contests and giveaways are a great way to get attention online. The 23 Best Marketing Campaigns So Far 1. We have chosen 5 of the brilliant digital marketing campaigns of Nike from the latest years to show you how the brand attained success: Nike Air Jordan and Facebook Messenger Bot Collaboration We’re well into a new year — which means it’s time for another roundup of our favorite marketing campaigns. It was hard picking the best marketing campaigns of 2020 so far. SHARE. What’s more, the two organizations urged people to sign up for beach cleanup opportunities over the summer season. We use cookies to ensure that we give you the best experience on our website. Created by Ogilvy London, the global spot for electric razors stands out by creating a contrasting image between the seemingly aggressive act of shouting and the calming, reassuring words that reveal a multi-dimensional modern man. There are almost no marketing campaigns without video today. You can even start right now by trying Moosend’s cool and completely free email templates! In a video on the advantages of this new Lego product, Sue Lock, teacher at New College Worcester says: “Children dislike making mistakes. So authenticity and transparency are crucial elements of your marketing strategy. According to the World Health Organization, 5.8% of Brazilians suffer from depression. From Facebook and Instagram to Twitter and Snapchat there are so many great platforms out there to promote your video content. One of the most innovative Snapchat campaigns of 2017 saw Netflix use a 3-D World Lens to transport viewers into the world of Stranger Things. A Study of Innovative Marketing Campaigns An innovative marketing campaign can set a brand apart from its competitors and leave a lasting impression on consumers. The iconic 200-page IKEA catalog doesn’t want to sit on your mailbox anymore. The content that it posts has a highly curated feel. Influencer marketing campaigns are fast becoming an accepted business practice. The special bottle, full from the half up, displays positive news about Romania and urges people to share their “half full story”. I’ve been thinking about some great marketing campaigns of recent months—those I might consider the “best.” ... rather than creating marketing that’s truly innovative. So what’s the one thing that you have that your competitors don’t? Game of Truth or Dare in NYC. Seasonal marketing: While National Fruitcake Toss Day isn't exactly exciting, there are plenty of observances and themes for every month of the year that can help you come up with creative and authentic blog articles, social media posts, email campaigns, and more. Results: According to BrandWatch, nearly 50,000 people took to Burger King’s social media to express their disgust on the day of the video’s release. (Source: Digital Doughnut). According to Joe Alexander, CEO and founder of Nest Bedding: “There’s a lot of people who shop on Amazon, but it’s more of a commodity purchase. ANALYST Modified 17 Jun 2019, 11:46 IST. Their overall engagement boosted with over 50,000+ profile visits. The best marketing campaigns of 2016 were experimental, embraced cause marketing, collaborative marketing, live video, data, and consumer insights. In addition to launching the new campaign and debuting a new manifesto, all United States stores closed for an hour on the 5th of June for a day of diversity training. French, Spanish and German alphabets will be tested later this year while the final Braille Bricks collection will launch officially in 2020 and will be distributed for free to select institutions. Furthermore, before marketing to China, there are other issues businesses need to know. Even with a low budget. The benefit of this type of campaign, often called guerrilla marketing, is that when done right, it can engage Facebook friends, Twitter followers, local press, and national media. I think that’s probably the best we can say about it. Lyrical, funny and emotional, the campaign moves away from traditional masculine stereotypes. You see, the rebranding of its entire range of cereal brands for the European market makes for the company’s biggest redesign in its 113-year history. Image source: Instagram. 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