In August of 2013, cryptic symbols began turning up in cities around the world. Fans were instructed to visit these billboards and open the group’s website on their phones. Below are a few effective Music PR strategies that you can put in place in addition to hiring a professional PR agency to help your campaign: Music PR Strategies. This video ended up being a trailer for a visual album called Endless that Ocean released on August 19th. Branding campaigns for musicians need to work across video content, merchandise, social media, band logos and more. Fans hardly had time to ask that question though, because the very next day, on August 20th, Ocean surprised fans with the record Blonde. The Best Social Media Campaigns in Music in Blog. This enabled the artist to charge a premium for early adopters who wanted to be within the first 100 to hear the album. Indie rock band Said The Whale gave away 2 unreleased track & free merch with every pre-order. And don't forget to hit the link below to access our FREE social media content calendar and campaign planner, help you plan and run your music social media campaign. Jumping on the trending topics of the day or week is an easy and effective way to appear on the timelines of people who may not have heard your music before – especially on platforms where people scroll through topics based on hashtags. Aphex Twin is a strange entity, as bands go. Ed Sheeran announced in 2015 via his social media platforms that he’s taking a break to travel the world and see everything that he’s missed. Some of Zara’s posts on her Instagram serve as excellent examples as to why the 19 year old singer has seen a rapid rise to fame. UK Hip-Hop artist Lee Scott has been releasing his own unique brand of music since early 2006. It seems as though this marketing worked, because the album sold pretty well in America, bringing even more fame to the already legendary Aussie indietronica group. There you have it! If you’re making ‘niche musical forms’ then you can’t expect to grow a large following.. it’s niche. Don’t underestimate the power of blog posts. He’s released some of the world’s strangest music videos, performed under numerous names, and is pretty well known for being a strange guy in general. 1. It’s also important to bear in mind that most social users are active from their phones, and might not in an ideal location to listen to the audio on your video. You could also blog about a cause or charity close to your heart, helping to raise money and awareness. They offer a platform from which to let your current fans know what you’re up to, share interesting ideas and points of view with new listeners, and potentially give your website a much-needed SEO (search engine optimisation) boost. 1. Ed’s other more recent posts on social media to promote Divide have been very creative but for the sake of keeping this article concise, I’m simply going to advise that you take a look for yourself if it’s of interest to you. In the week of the album’s release in August 2006, Banksy replaced up to 500 copies of Hilton’s album with a CD of music recorded by Danger Mouse. This alternate reality game continued when flash drives containing secret songs, hidden images within the audio files of those songs, and messages were found at various concerts, which lead to fans discovering websites with hidden audio of supposedly leaked phone conversations which urged the public to ‘fight back against the government’. Hi Vince, thanks for your comment, our post on How social media has affected the music industry contains some advice and ideas that you might not have considered yet. Utilising a multistage release of the Nice Swan album allowed Lee to segment his audience and cater to different listener segments. You read that correctly, Paris Hilton and Banksy? So why not give the people what they want? If you’re a smaller or niche artist, the below strategies won’t be all that useful to you. Or have you had success implementing any of these ideas? A photo posted by Ed Sheeran (@teddysphotos) on Dec 12, 2015 at 10:29pm PST. In the end, Kanye sold a million copies, beating 50 Cent by 300,000, but that wasn’t quite the end of it. You can then customise your questions and poll responses before sharing. Combining your promotional efforts with a brand or other artist of equal or bigger reputation can at least double your reach and prospective impressions. Share with us some ways to achieve that. 50 Cent even commented saying that if he were to sell less copies than Kanye, he’d retire from music, a statement which he was contractually obligated to retract. Facebook, Instagram and Twitter all allow you to create paid ads and boosted posts, which can be powerful tools to reach your target audience and increase brand awareness.


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