Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website's cost-per-acquisition (CPA), but until you offer examples, they're going to have a hard time believing you. In fact, some of the most powerful case studies establish their own vivid, graphics-heavy style – looking a lot more like an infographic, or even a magazine, than traditional B2B marketing collateral. For more examples, check out these social media case studies. In a case study you should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study: USE THIS CASE STUDY TEMPLATE Icons are a great way to help summarize information quickly, and can act as visual cues to help draw the reader’s attention to certain areas of the page. There are no security settings on any of the files. 10. watch more than an hour of Facebook or YouTube videos a week. Please allow 12 hours for a response as our time zone may be different than yours. is able to do that through this video, which tells the story of how its services enhanced the attendee and vendor experience at the Windmill Ultimate Frisbee tournament. Opening the Files: You don’t need any special software to unzip the files. But it's easier said than done -- you've executed the campaign, you've collected the results, now what? Each one of their case studies, including this Fiesta Bowl one, is organized into those three categories, with a video at the beginning followed by a few large font, easily skimmable paragraphs. This video doesn't have the feel of a traditional advertisement -- instead, it feels unique and true to Herschel, highlighting Hootsuite as both a helpful and unobtrusive partner. The George Institute chose to display the case study for their program, TEXTCARE, in a documentary-style video with real people discussing how TEXTCARE helped them become healthier and more active. Try it now." You can contact me directly if you need any helping using these templates. The Herschel marketing team mentions Hootsuite, but they do it authentically and remain primarily focused on the appreciation they have for their social media community. You can use a case study to help you see how these intricacies might affect decisions. If your case study results benefited people, there's likely no better way to showcase that than through on-screen interviews. The PDF case study reads like a compelling news article, including titles like "The Rise of Lexus" and "The Fall of Lexus", colorful pie charts, and real online comments from customers who were unhappy with Lexus' old holiday ads. Each of these includes guidelines to help you and your team write the material, which of course, is also included in the 21-page tutorial. Since each slide only needs a few lines of text, the SlideShare feels especially digestible. Once it has boldly outlined their results, AdRoll smartly pulls back to discuss the "Benefits of Personalized Ads", letting the viewer consider how these same benefits might help their own company. The infographic includes percentages, customer quotes, and colorful charts to provide the viewer with both numerical and emotional reasons they might choose Kapost. Network security provider. This has a link to a Download Page from where you can save the templates. A case study format usually contains a hypothetical or real situation. How to Pay with Your Credit Card (Instead of PayPal), White Paper Template for Financial Services (MS Word), 4 Social Media Policies For Small Business, White Paper template for Learning, Education & Training (MS Word). https://www.youtube.com/watch?v=sHo0SnZFTMw, How to Market an Ebook: Don't Let Your Content Offers Collect Dust, 16 Important Ways to Use Case Studies in Your Marketing, 10 Pieces of Content Your Audience Really Wants to See [New Data]. The core of a case study is mostly founded upon a business or social problem. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself. You also get a free 21 page tutorial on How to Write a Case Study and an Information Gathering Form for gathering data when writing your case study. . I am here to help you with any questions. A video case study could be a compelling way to attract potential customers who prefer watching a video over reading text. Or until they grow a beard." The George Institute chose to display the. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'd9168e25-63d1-4ff5-aea9-9820a5de6a56', {}); To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. Today, we have selected some examples of interesting case studies of different companies having presented their works in an expanded form. And while that's great -- the company created a solution for vertical farming startup INFARM's challenge -- it doesn't stop there. Now let's start creating our case study page. Note that each MS Word document includes a cover page with image, a page with trademark, disclaimers and other legal text, then the table of contents, followed by the actual case study chapters. Genuine's case study for BIC razor's is straightforward and minimal, with only two short paragraphs, "The Insight" and "The Solution", accompanied by two images. Stay up to date with the latest marketing, sales, and service tips and news. It includes a beginning -- often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something. Kapost's infographic does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. Free and premium plans, Content management system software. A video case study could be a compelling way to attract potential customers who prefer watching a video over reading text. After you make the payment, you are sent an email. At the bottom, it says "Find out how we can do something similar for your brand." These 36 HEMATOGRAPHY Case Studies were added to the Web site between October, 1997 and September, 2000. As we’re in Europe, there may be a time difference when getting back to you. A young woman's lupus flares up, along with a complicating infection. Her providers struggle to coordinate care as her condition deteriorates. Additionally, a video allows you to convey customer emotion. RichRelevance's case study also offers an impressive amount of information for those wanting to understand the nuances of their strategy, including a section titled "Fine-tuning Recommendations by Geography". An attention-grabbing title is one of the easiest, yet most effective, ways to help your case study stand out -- like Apptio's Cisco Systems case study, titled "Velocity to Value: A Mature IT Services Transformation Enables IT to Continually Simplify and Innovate." If you didn't know this video was a case study for Hootsuite, you'd assume it was simply an artsy video capturing Herschel's startup success. Since each slide only needs a few lines of text, the SlideShare feels especially digestible. "Secure Wi-Fi Wins Big for Tournament," by WatchGuard. Providing templates since 1997. A case study isn’t a whitepaper: You shouldn’t be trudging through page after page of text. After you have a final draft, send it to the client for review and approval. What we'll be making. This video doesn't have the feel of a traditional advertisement -- instead, it feels unique and true to Herschel, highlighting Hootsuite as both a helpful and unobtrusive partner. Immediately, IDEO has communicated two of the case study's major pillars. If you open a zip file during the download, it may display an error message that the file is corrupt. Images: All of the images in the templates are copyright free. As soon as the visitor arrives at the page, he or she is greeted with a big, bold photo, and two very simple columns of text -- "The Challenge" and "The Outcome.". Also explain the causes of systemic reaction. The page is short and sweet and ends with a compelling call-to-action -- "AdRoll has generated revenues in excess of seven billion for its customers. The downloadable PDF format makes the case study feel like an exclusive behind-the-scenes look, and uses colors and text that align with Bitly's brand. The copy leads with a brief description of why Shopify uses HubSpot, and is accompanied by a short video and some basic statistics on the company. Assignment (1- to 2-page case study analysis) In your Case Study Analysis related to the scenario provided, explain the following: The factors that affect fertility (STDs). Read How to Pay with Your Credit Card (Instead of PayPal) here. Hint: They’re organized. A video is a phenomenal way to grab a viewer's attention, but in our video-heavy world today, it can be hard to keep potential customers' eyes on the screen. Fantasy understands that, as a potential customer, this is all you need to know. This case study by Pioneer Business Systems, for instance, allows viewers to see firsthand the effects Pioneer's telephone system had on their clients, ElliotLee Estate Agents. That reflects a major HubSpot credo, which is to always solve for the customer first. Sometimes, simple is key. Both the top and the bottom of the page are eye-catching, and the text itself is simple and straightforward. Why a patient would need a splenectomy after a diagnosis of ITP. The saying "lead by example" is important in politics and leadership roles -- and it's also critical in marketing. Get Client Approval. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. If I had a question, I wasn’t put into a queue—I could get it answered right away." Then, there are the cases when visuals can tell almost the entire story -- when executed correctly. Case Study is a research or analysis of a particular work. Yes, there is a short video, but it's elaborated upon in the additional text on the page. Once you have this information at your disposal, you are in a much stronger position to begin your case study. This page explains how to buy templates using your credit card instead of PayPal. In Infegy's case, their gated content is worth the fill-out form information, particularly since their client is such a big name in the automobile industry: Lexus. By incorporating graphic designs and text in their video, App Annie encourages viewers to stay engaged. Me the order, you 'll see the results, now what,. Ejunkie and we ’ re in Europe, there 's likely no better way to showcase than... That, as you would a book than a business or social problem page, but with risk! Opens up with a cover page, but with great risk comes great reward right... Inspiration • Websites examples Andrian Valeanu • October 02, 2014 • 9 minutes Read same study! 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