There’s the initial visit, the opt-in, the confirmation page, and the follow-up email or phone call. “Difficulty-oriented friction” applies broadly to the number of decisions to make on a page, like multiple equally weighted CTAs. Essentially this means highlighting how your customer’s life will change by purchasing your solution. My concerns for this page stem mainly from the readability. Boxing fans know that May 2, 2015 was the day Manny Pacquiao of the Philippines got into the ring with American boxer Floyd Mayweather. Are my customers going to see this field? It’s a version of the MVP, but a much reduced version. But I think that it’s going to cost me a lot and that it’s going to be a hassle. Terms of Use and Privacy Policy, How to Create A Landing Page: Steps and Best Practices for 2020, Top 7 Strategies to Quickly Increase Traffic to your Landing Page in 2020, What is a Squeeze Page? Headlines can give marketers an ulcer due to all of the hats that your headline is asked to wear in your marketing. Consumers are smart. Brian Clark of Copyblogger says, “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”. Below is a list of 4 meaningful ab test ideas you can run on your landing pages and actually learn from. Remember: Easy = True. People knew what they were getting into before clicking—that they were going to fill out a form, speak to a sales rep, and obtain a personalized pricing list. It was actually doing well, but our marketing team came up with the idea to put my picture on one of the pop ups and a video of me inviting readers to join our community. They lead you to think, “Oh, WordStream says testimonials sink conversions.” But that’s not what’s happening here. I’m a small business owner and I want to have a professional appearance. Something like this: Get access to powerful webinar and virtual meeting software – free for 30 days. Do I choose something easy to remember? Try these landing page test ideas out and see if they can work for you! This infographic can get you started. If you put a call to action too soon on the page you might cause a visitor to move forward in the sequence before they’re entirely sold on the offer. An offer is a specific promise of value in exchange for something else of value. Charles explained that the page was built using a MAX Foundry template, and he described the landing page as “a sort of a prototype to see how practical it would be to use WordPress for landing page optimization and testing.”. If they don’t convert on the first visit, you can retarget them based on their on-site behavior, knowing the exact customer segment into which they fall. MarketingExperiments.com found that simplifying both the length and complexity of a conversion or checkout process can increase results across the board. But first, a little background on the Lean Startup movement. Proving once again, that opinions don’t matter and what matters are the results. Something like this: Manage your search, social and display advertising campaigns in one place. Not only does a larger text size increase visibility of each word, but it shortens the lines on the page so that visitors can scan copy faster. He promoted the landing page using a brief PPC campaign, and through social media sharing. This page from Google Play is a good example of what I was talking about with Qualaroo. If you have slider pages live on your site, try a test to see if a static page outperforms. They just simplified the steps to remove any extra decisions or effort.

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