Shari Waters is a former writer for The Balance Small Business. The difference between these two words provides an interesting take on what makes a design good or great. By using The Balance Small Business, you accept our, Why Store Atmosphere Matters to Your Customers, How to Attract Customers in a Retail Store and Avoid Turning Them Off. The advantages of detailed place description are: The cons of detailed description are that it can slow narrative pace and clutter your prose. Each have pros and drawbacks. (p. 9). It is a direct contributor to the customer experience and the public's opinion of your brand, which are important elements of retail today. Including time of day can create moods such as: Weaving in details of time of day as well as the way places change over a day, week, month or year will create a sense of your setting being a dynamic, active and real place. © 2012-2020 NOW NOVEL CC. Langour and laziness: The golden light of a late afternoon outdoor social gathering, for example.

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