Advertising a brand out in the target market is the best way of informing people that what your brand is and surprising them by showing the enormous potential that your brand holds in it. He was the man behind all the basic laws of Modern Economics. Since price is one of the main factors that drives the customers purchasing activities. This core mission tries to persuade the customers to buy your products by showing them off your products’ advantages and thus, makes them understand that their life will be much easier with that creation of yours. Well! He laid the foundation of classic … [Read More...], Lionel Robbins turned the tables by proposing a whole new perspective of economic. It is a fact that demand generation is the job of advertising but fulfilling that demand and keeping the customers happy with the product quality is the next most important thing that your company needs to care for. This change can come from different causes (involuntary or voluntary) and can have … [Read More...], Any company that wishes to implement a Food Safety, Quality Management System, among others; it must go through periodic evaluation processes or internal … [Read More...], The path that companies have to travel to reach success is not easy. It surely feels like a person with no physical appearance. PURPOSE OF ADVERTISING Need for advertising, Functions of advertising, Benefits of advertising: To Seller, Buyer & Media 3. Companies are the identity of any product and to help the people in getting the idea that a particular belongs to a specific company or that specific company has that much amazing product under its list of creations, advertising is put to good use. Since companies are meant … Each function, the advertising boasts of, has its own limitations and is responsible for its own effects whether positive or negative. This relationship when passes the tests of years becomes the most valuable asset of that company. B.Com, M.Com. That’s why it is important for a business to create powerful and creative visual presentations with a strong action driving effect so that the customers get the feel of your company as a trustable and a reliable one. To achieve this, they should not devote all their resources solely to earn more and … [Read More...], Adam Smith is termed as the father of modern economics. All the images and videos present on the Business Study Notes are not owned by us, if you found anything under copyrights, please, Investment Analysis and Portfolio Management, Functions of Advertising:- Have you ever thought of a business with no concept of advertising lurking inside of it? And that’s what makes advertising so much interesting to both, the business owners and the advertisers. You can get information about how your competitor is, What Is Business Model Innovation? Getting a feel in hearts of consumers that how easy it all will get with your brand and products to tackle many difficult tasks of everyday life and thus, ultimately leading to a rising demand for it. Those details can be anything ranging from the price of that product to its color and size and it goes as far as the information about the store which holds that product in its “to be sold” category. The primary objective of any advertising strategy is to communicate the identity of any brand to its existing customers and to build relationships with new customers. A good advertising campaign helps in winning new customers both in the national as wet as in the international markets. Visit us to find here free business notes of all the subjects of B.com, M.com, BBA & MBA online. 2. Previewing new trends are as important as to keep going with your existing product range since it’s the best way to keep an eye on rest of competitors and to struggle towards the ultimate product relating to that trend. But how far it lasts depends on its features, the quality level of the advertising strategies meant for promoting it as well as the disturbance it causes in the current business levels of your competitors. And for that purpose, one can make use of any advertising medium so that he can broadcast the detailed features of a particular product in such a compelling way that people are automatically attracted to services and products which his company provides. So that’s how the functions of advertising let you preview the trends driven by the new products since these motivate the customers to go for them. It is one of the most powerful functions of advertising since it lets you manipulate the consumers thinking to your advantage, therefore luring them to your business.

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