How to use the Lonely Planet guides. BBC sells Lonely Planet to U.S. cigarette billionaire, By Rafat Ali, Skift with CNN Travel staff. ", "NC2 Media demonstrated a commitment to invest in Lonely Planet and todayâs announcement concludes the process to find the right buyer.". Having bought 75 percent of Lonely Planet at the height of the bubble in 2007 for US$143 million, and the rest in February of 2011 for an additional US$67 million, BBC has gone though various bouts of buyerâs remorse over the years, but has not acted on it beyond writing down the value of its investment twice. NEW: • My Lonely Planet Library: scan your physical guidebooks and get free access to the cities in them. Famous as being 'Where the West Begins,' Fort Worth still has the cowboy feel. Lonely Planet and the rapid decline of the printed guidebook, Asia is the new king of tourism and everyone else is along for the ride, Amrak targets business travelers in new ad campaign. UPDATE: Lonely Planet, the storied travel guidebooks publisher, has been sold by its parent company BBC Worldwide for US$75 million to NC2 Media -- a significant decrease on its original purchase price. Jobs. Sources say Kelley -- whose primary residence is now in Boca Grande, Florida -- is more likely the second or third largest landowner in U.S., not fourth as WSJ reported in a rare story on him last year, as he downplays his holdings and a lot of his deals to buy land never surface in media. BBC upped investment to £130.2 million (US$196 million) in February 2011 when the Wheelers exercised an option to sell their remaining stake. ... Know Your Worth™. No part of this site may be reproduced without our written permission. When no show is on, the jukebox is addictive. Reviews from lonely Planet employees about lonely Planet culture, salaries, benefits, work-life balance, management, job security, and more. Guides is a trustworthy trav… BBC wrote down investment to £85 milion (US$128 million) in July 2012. The iconic travel guides, a backpacker staple. • Lonely Planet TV: 350+ episodes of award-winning travel shows. Best Cities for Jobs 2020 NEW! Today, Lonely Planet is the largest player among guidebooks, owning 25% of the nearly $90 million guidebook market, according to the Nielsen BookScan Travel Publishing Year Book by Stephen Mesquita. Salaries posted anonymously by Lonely Planet employees. The No. Best Cities for Jobs 2020 NEW! BBC Worldwide said it had been "exploring strategic options for Lonely Planet over the last year and was keen to find a new owner that could bring greater focus and capital to the business. Enjoy the wall of fame – famous folks wearing their hats. A passing comet with mysterious powers brings about wonderful human relationships. Tony and Maureen Wheeler found Lonely Planet in 1973. by Conor Clyne Jun 25, 2015 English, Travel. 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